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Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 237112 Jason Richea
SDGC18 | Zachary Jean Paradis: Service Design & Product Management - Friend or Foes?
 
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As every discipline evolves their practice, and gets better at creating value, contemporary organizations are being caught between potentially conflicting approaches. Service design, modern product management, and lean startup-like new offering innovation processes all purport to be a path to drive customer-centered, business-driving results! Yet, there seems to be little to zero understanding of how these fit together, or if they are in direct conflict. This presentation will propose a model to drive clarity in how potentially conflicting approaches are actually complementary, specifically in the context of business favored topic of the day–Digital Business Transformation. Slides: https://www.slideshare.net/sdnetwork/zachary-jean-paradis-service-design-product-management-friends-or-foes Become a member! https://www.service-design-network.org/membership Follow us on Twitter: https://twitter.com/sdnetwork Or on LinkedIn: https://www.linkedin.com/company/2933277/ Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/ Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Product Development Stages in Hindi | New product development stages | Marketing Management | ppt
 
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#YouTubeTaughtMe After watching this video you will get to know what exactly is the PRODUCT DEVELOPMENT STAGE and what are the steps involved in it : - idea generation - idea screening - concept testing - business analysis - product development - test marketing - commercialization Check out my BLOG : http://www.pptwalablog.blogspot.in Reference books for Production and operations management: 1. Production and Operations Management by S. Chary (Author) - https://amzn.to/2qheyi5 *** BEST ONE *** 2. Production and Operations Management by Panneerselvam (Author) - https://amzn.to/2GL3rJ5 3. Modern Production / Operations Management 8ed - by Buffa (Author) Sarin (Author) - https://amzn.to/2uWe2LV 4. Production and Operations Management by Kanishka Bedi (Author) - https://amzn.to/2qfbQKK IF ANYONE INTERESTING IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). ----------------------------------------------------------------------------------------- TAGS: new product development process stages and successes BBA/MBA/BCOM product design and development stages product planning and development stages stages in product development and manufacturing product design and development stages pdf stages of a product development process product development process best practices product development process business analysis product development process business product development process benefits product development cycle chart product development process commercialization product development cycle stages new product development process case study new product development process checklist product development process flowchart product development process definition product development process diagram product development process design product development life cycle definition new product development process definition r&d product development cycle product development process examples product development cycle examples product development process explanation new product development stages example product development process steps example new product development process example pdf product development life cycle examples product development process flow product development stages idea generation new product development stages in marketing new product development stages idea generation product development and its stages product development life cycle ppt product development life cycle pdf product development lifecycle process product development process model product development cycle model product development process meaning product development process management product development process new product new product development stages pdf new product development stages ppt product development process of apparel product development process of food stages of product development process stages of product development cycle five stages of product development process example of product development process definition of product development process importance of product development process types of product development processes flowchart of product development process diagram of product development process ppt of product development process product development process pdf product development cycle pdf product development cycle ppt product development process quotes product development process questions product development quality process product development process risks product development process research new product development process report product development process slideshare product development process software product development process step new product development seven stages product development process for service product development process template product development process tools product development process types new product development process test marketing new product development process uk product development process with example product development process with diagram product development life cycle with diagram new product development steps with example product development process youtube 4 product development stages 4 stages of new product development product development process 5 steps food product development stage 5 5 stages of product development process product development 6 steps food product development stage 6 new product development 6 stages 6 product development process iphone 6 product development process product development 7 steps 7 product development process 7 stages of food product development product development 8 stages product development process 8 steps 8 stages of product development process 8 product development process 8 step product development process 8 stages of product development pdf 8 stages of new product development pdf 9 product development stages 9 stages of new product development
Views: 31727 Sonu Singh - PPT wale
Product management vs Project management vs SDLC | Comparison and Relationship
 
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We will look into the relationship and difference between product life cycle management, project life cycle management and SDLC (Software Development Life cycle management) with a simple example in this video. First we will try to define, life cycle phases and major focus of each of these. Product management: Product life cycle management is the process of managing the entire life cycle of a product from inception, through engineering design, and manufacture, to service and disposal of manufactured products. Generally Product life cycle management has the following phases. Idea generation Idea Screening Business Analysis Product Development Test Marketing Commercialization Evaluate and refine Major focus of product life cycle management is, the features and functionalities of the product that it offers to the customers. Now we will look into Project management. As per Project management institute (PMI), Project can be defined as a temporary endeavor undertaken to create a unique product, service, or result. the temporary indicates the project has a define start and end time. Project management can be defined as the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements. As per PMI, project management has five process group or phases as follows. Initiating, Planning, Executing, Monitoring and Controlling Closing. The main focus of project management is, to ensure the deliverable are meeting the requirements. Let's move on to SDLC life cycle management. SDLC can be defined as a process for planning, developing, testing, and deploying an information system. SDLC management deals with this managing the process associated with SDLC to build the IT system. Generally it has following 5 phases and according to the selected methodology these phases may or may not overlap. Requirements gathering Design Development Testing, and Implementation Major focus of SDLC management is, to build the system according to the specifications. Let me connect the product, project, and SDLC life cycle with a simple example. Lets imagine a scenario where company XYZ wants to launch a new online web store that helps the merchants to sell their products online. As a first step The XYZ company will start with the initial process of product life cycle management, idea generation, idea screening and business analysis are been performed and business cases are produced to support the launch of the online store. Now the company will start a new project for developing and launching the site. At this stage, the first phase of the project Initiation will be kicked off and project charter, stake holder register will be created. At the time project planning phase, SDLC life cycle starts. Also during the project planning phase, Software Development Methodology (SDM) will be chosen to implement the SDLC process and the software development starts. Normally entire SDLC will be contained in planning, execution, monitor & control phases of project life cycle. I would like to mention one point here. we can't exactly define at what phases of project management life cycle, the SDLC process will fit in, as the SDLC process might or might not overlap based on the selected software development methodology. So here I made an assumption of water fall SDLC methodology is followed. System development and launching process will start either at the planning, or slightly before that, and go through the execution and finishes at the monitoring and control phase. At this stage, SDLC life cycle ends. Next phase of the project is the project closing phase where the required documents will be submitted and the project will get closed formally. Though the project is closed here, still the product life cycle continues here. Product evaluation and refining is a continuous process and the product will be evolved further based on the customers feed back or through some analysis. Lets say, the company wants to roll out a mobile version of the application to the market. At this point of time one more project will be started and will continue the same cycle as mentioned above. So in a nut shell, a product life cycle will have many project life cycles and SDLC will be a part of the project management life cycle.
Views: 5023 Kavin Kumar
Product Management: What It Is and How It’s Done
 
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To read our blog post about Product Management click the link profiletree.com/product-management/ Every company that was ever created started with a product. That product is the idea upon which all the mechanisms of the business work towards. The product is the currency that businesses depend on to profit. This makes the production line the rate limiting step in the business process. In other words, a company can only make so much profit if it has limited products. Merely having a product in large quantities, however, doesn’t guarantee profits. A great deal of planning and strategy goes into the production process. Extensive back and forth communication between different departments of a business is done before producing a final product. This guarantees a product that fulfills the needs of the customers and in turn maximizes profits. Product management is thus vital to every business and directly affects how well it performs. What Is Product Management? Product management deals with everything related to the product from start to finish. A great deal of effort and resources go into the production process. Some of the responsibilities that fall upon the product manager include planning, forecasting, production, and marketing. Product management overlooks the production process throughout the product life cycle...Read More on the Blog Who Is a Product Manager? A product manager is responsible for communicating between high ranking executives all the way to production line and distribution. The product manager has various responsibilities including: Evaluating the production process, Identifying product potential, Market research, Planning, and determining market demographics. Aside from product management skills, a manager needs to be equipped with other skills according to his role in the company. The exact role of a product manager varies from one company to another, but the outline is the mostly the same. In early stages of a company a product manager role can go as far as covering the marketing manager job. The golden rule is that the bigger the company, the less responsibility falls on one person. Product Management in the Service Industry Businesses in the service industry have product service managers, with more or less the same job description. Services also have a life cycle that needs to be as smooth and efficient as possible. The role of a service product manager starts with planning the proper approach to introduce a service to a market. There is a different protocol for introducing services to a market with existing competitors, than for opening up a new market. The earlier requires a strategy called market penetration, which involves setting lower prices and offering promotions. Service managers are also in charge of determining whether their service can benefit from business to business (B2B) marketing. Service based industries are almost always associated with online marketing, thus a service manager needs to know how to set online marketing strategies. Read More on the Blog www.profiletree.com/product-management/ Profiletree Video Marketing Services https://www.profiletree.com/services/video-marketing/ Profiletree Content Marketing Services https://www.profiletree.com/services/content-marketing/ Profiletree SEO Services https://www.profiletree.com/services/search-engine-optimization/ Profiletree Web Design Development/ Services https://www.profiletree.com/services/web-design-development/ Profiletree Artificial Intelligence Services https://www.profiletree.com/services/artificial-intelligence/ Profiletree Digital Strategy Services https://www.profiletree.com/services/digital-strategy/ Profiletree Digital Training Services https://www.profiletree.com/services/digital-training/ Profiletree Social Media Marketing Services https://www.profiletree.com/services/social-media-marketing/
3 Minute Product Manager: New Product Launch
 
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Guidance for product managers to create impactful introductions for their new products and services.
ITSM - What is it? Introduction to IT Service Management
 
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https://www.sysaid.com/resources/what-is-itsm ITSM, or IT service management, is a dynamic way to manage all IT services in a way that meets the needs of a business and mitigate problems. It ensures that a business gets exactly what they want out of their IT service. It does this by creating communication channels that go beyond paper and screens. In this video, you will learn what ITSM is and how it can help businesses of any size. SysAid is a company that can provide the software and training that will allow you to incorporate IT service management into your business. Today, Sarah will teach you about IT service management in an entertaining and comprehensive way. You do not need to be an IT professional or have a business degree to understand or implement these valuable techniques. All you need is a desire to save money and help your business run more efficiently. Many ITSM techniques provided by SysAid, come from ITIL. ITIL is a set of practices that were compiled into several books in 1989. Certain strategies of IT service management are likely already in practice in your business. Some of these may include incident management and request fulfillment. Without ITSM, your business is likely suffering from activities that are inconsistently undertaken, only done when you have extra time. Some other common problem that this can fix are processes that are not formalized, interconnected, or haven't incorporated the industry best practices. Additionally, SysAid provides fit-for-purpose ITSM technology, making all aspects of your IT service faster and less manually intensive. --- Check out SysAid’s help desk and ITSM software: https://www.sysaid.com/ Check us out on social: Twitter - https://twitter.com/sysaid and https://twitter.com/Joe_the_IT_guy Facebook - https://www.facebook.com/SysAidIT Google Plus - https://plus.google.com/+sysaid LinkedIn - http://www.linkedin.com/company/sysaid-technologies-ltd
Views: 84916 SysAid
Future of Product Management Process
 
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Alisa Warshawski provides an expert product manager’s perspective on the future of product management process. Here, enjoy listening to a true product management expert's perspective and check out more great product management information at http://tpgblog.com Enjoy!
Views: 95 TheProductWay
ITSM Overview | ServiceNow ITSM Process
 
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Provides a quick overview of the information technology service management (ITSM) process, as implemented in the ServiceNow platform. Demonstrates how the core applications—Incident, Problem, Change, Service Catalog, and Configuration—come into play as fulfillers handle and track service requests through to resolution. Applies to all supported ServiceNow releases as of Kingston. Role required: itil For best video quality, increase your player resolution to 1080p. This video covers: 00:28 Core applications 02:43 Service catalog 03:47 Incident management 08:15 Problem management 09:34 Change Management For more information on the ServiceNow ITSM process, see: ServiceNow product documentation: IT Service Management: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/it-service-management/reference/r_ITServiceManagement.html ITIL: https://docs.servicenow.com/bundle/kingston-servicenow-platform/page/product/configuration-management/concept/c_ITIL.html Service Catalog: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/service-catalog-management/concept/c_ServiceCatalogManagement.html Configuration Management: https://docs.servicenow.com/bundle/kingston-servicenow-platform/page/product/configuration-management/concept/c_ITILConfigurationManagement.html Incident Management process: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/incident-management/concept/incident-management-process.html Problem Management process: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/problem-management/concept/c_ProblemManagementProcess.html#conceptoyg5sgy4 Change Management: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/change-management/concept/c_ITILChangeManagement.html Agent Intelligence: https://docs.servicenow.com/bundle/kingston-servicenow-platform/page/administer/agent-intelligence/concept/agent-intelligence.html Other documents: Investing in ITIL-Aligned ITSM Technology: https://www.servicenow.com/lpebk/investing-in-itil-aligned-itsm-technology.html Intelligent Automation Engine: https://www.servicenow.com/now-platform/intelligent-automation-engine.html ServiceNow Training and Certification: http://www.servicenow.com/services/training-and-certification.html ServiceNow Community: https://community.servicenow.com/welcome ServiceNow TechBytes Podcast: https://community.servicenow.com/community/experts-corner/techbytes-podcasts For general information about ServiceNow, visit: http://www.servicenow.com/ Your feedback helps us serve you better. Did you find this video helpful? Leave us a comment to tell us why or why not.
Views: 76433 ServiceNow Support
Product and Service Management - Introduction to New Product Development
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Developing New Products There is a simple business truism: a product or service company is only as strong as the products or services it provides. This is why companies invest so much money and time in developing new products. The success or failure of a product can have serious implications for a company, which is why the company will make every effort to choose the correct approach to develop a new product or service. Detailed versus Strategic Approaches When it comes to choosing the right approach to create products and services, some approaches are very detailed and strategic. These approaches are usually used by experienced companies, whereas other, less strategic approaches are usually used by companies that have only just started in business and are inexperienced. This topic discusses products and services but from now on "products" will be used in a general and broad way to refer to both. "Build it and They will Come" Approach There are several less strategic approaches to the development of products and services. One less strategic approach is the "build it and they will come" approach, which is generally used by new and inexperienced businesses. In this approach, the product is the brainchild of the company's owner, who has also designed it. But his passion for the product isn't always matched by the market, and sales can be very low. Persistence is needed if the product is to be a success, but very often it is the case that no market exists and the idea is abandoned. “Seat-of-the-Pants” Approach The "seat-of-the-pants" approach is also mainly used by new companies, especially in situations where the company's leadership is weak when it comes to organizational development and management. This approach poses problems with regard to prioritizing resources. The company doesn't have enough experience to identify what resources should be used to develop the product and what resources are needed to keep the company running. This approach can be successful, but the product needs to have market demand. Sometimes the company realizes that it has a good product, but knows that it needs help to fulfill its potential. In this case, the company may seek investors to provide funding to further develop the product. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 1520 Sorin Dumitrascu
Product and Service Management - Introduction to the Product Life Cycle
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Product and Service Management Activities Think of a product or service that your organization provides. Now think about the recurring activities that manage and support that product or service. These activities are known as product and service management. Your company might not classify these activities under the product and service management umbrella, but every organization carries out this management practice. Strategies for Products and Services This type of management is responsible for creating strategies for a company's products and services. To achieve this, product and service management is interlinked with the product and service life cycle. The product or service strategy needs to be tailored specifically to the requirements of the stage in the life cycle the product or service has reached. The Product and Service Management Process The product and service management process always begins with a new product or service idea. This process guides the product or service to the market and provides support to customers who purchase it. Throughout the course the term 'product' may be used in reference to both products and services. Product and service management is a vital process in both service and manufacturing operations. And, remember that whether a product is tangible – for example a laptop – or intangible – such as phone service support for laptop operation – it requires product and service management. Manufacturing and Service Operations Manufacturing and service operations both rely on product and service management to provide a complete beginning-to-end solution for their products. Examples of manufacturing operations include automobile manufacturers, laptop producers, and pharmaceutical companies. The same principles apply to a service environment and a manufacturing environment. So, regardless of the type of environment, the main principles of operations management will apply. More often than not, companies are combining both manufacturing and service elements in their product offering to remain competitive. A common example of this is in the computer manufacturing industry, where support services are also offered with the product. Importance of Product and Service Management By ignoring product and service management, your company runs the risk of failing to maximize a potentially successful product's potential or promoting a product with no market potential at all. Both outcomes result in losses for your company. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 453 Sorin Dumitrascu
The Secret to Great Product Management
 
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This video features Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework. http://280.gr/2hn8sfp Today Tom will give his input on one secret to great Product Management. The one key above all others, to being a great Product Manager, is to develop a market expertise. Developing a market expertise can basically be divided in to three pieces. The first part of creating market expertise, and thus great Product Management, is to really understand your customers. The second bit is to fully understand your competition. The third aspect of the great Product Management secret, which more or less ties this all together, is to understand the industry. By understanding that level of detail as a market expert, enables you to communicate your vision, and to gain buy-in from the other stakeholders within the organization. That’s where you really gain your respect as a Product Manager, is developing that market expertise. Download our free Product Management resources here: http://280.gr/2hSR5Ae
Views: 476 280 Group
3 Minute Product Manager: Long-term Product Roadmaps
 
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Guidance for product managers on how to create long-term, multi-generational roadmaps for your product or service.
Product Management
 
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The Inventory module has several functions to manage your products and services. This includes setting up and editing your inventory list as well as viewing stock availability and printing a price list. http://support.dearsystems.com/solution/articles/11000034845-product-and-service-management
Views: 9902 Dear Systems
4 Strategies for Product and Service Management - Effective Product and Service Management
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Congratulations Congratulations! You just finished the Product and Service Management course! Product and Service Management Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages. This course provided a broad overview of the product and service management functions from an operations management perspective. More specifically, it walked you through the phases of product life-cycle and stages of new product development. This course also introduced some examples of strategies for managing existing and mature products and services. The Instructor My name is Sorin and I was your instructor. I worked for the last 10 years as a manager and trainer, in the public and private sector, and I shared with you what I have learned Learning Objectives After completing this course, you are now able to: understand the phases of the product life cycle and actions that should be taken at each phase, sequence the stages of the new product development process, make use of best practices in new product development, and employ strategies to manage existing and mature products and services. Thank You! So, don’t forget to leave a review and revisit for updates. Thank you for taking this course! And, see you in the next one. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 271 Sorin Dumitrascu
4 Strategies for Product and Service Management - The Rationalization Strategy
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW The Rationalization Strategy Rationalization is the third strategy for managing existing and mature products, and it should be applied to all product lines. Rationalization seeks to keep the product lines operating in a lean and efficient manner, while also ensuring that they properly align with the long term goals the company has set for them. The rationalization process begins with an examination of a product or a product portfolio. The purpose is to identify where beneficial opportunities can be achieved and wasteful processes pruned. Rationalization Approaches There are three rationalization approaches: reduce product costs; discontinue the product; and increase product price to drive customers toward a new substitute product that the company has developed. Many companies would benefit greatly by removing products that fail to perform. Reduce Product Costs It might come as a surprise to learn that most companies with large product portfolios don't show a return on investment for all of these products. It's often the case that three or four core products perform well and support the other products in the portfolio. Discontinue the Product If a product is incurring losses or is nearing the final stage of its life cycle, a company could take the approach of either reducing the costs of the product, or discontinuing it. Increase Product Price Some companies are reluctant to embrace the discontinue the product approach. Operations managers don't want to get a reputation for quitting or giving up on products, so they persevere with poorly performing ones. It’s best to embrace rationalization when it makes sense. But don't be too hasty or eager when it comes to discontinuing products. Determining the Correct Rationalization Option To determine which rationalization approach to use, an operations manager should review and consolidate the company's product portfolio. Your answer may have included some of the following steps that should be taken when assessing each item in the product portfolio: list sales volume and sales revenue, identify commonality among products, determine variable costs, (...) Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 362 Sorin Dumitrascu
Production Management With Examples in Hindi
 
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Production management is the process of transforming the inputes (raw materials, semi product) into outputes (Finished products). According to Edward Buffa ' a system by which goods and services are created.'
Views: 61576 Rrsy Education
The Product Planning Process
 
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http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman discusses the product planning process, product plan, product development process, product planning, product by process, product design and development, product phases, product growth, production process. http://www.lifecycle-performance-pros.com
Views: 12389 Victor Holman
What does an IT Service Delivery Manager do
 
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What does an IT Service Delivery Manager do **Please give me a thumbs up, and subscribe to my channel if you found this video helpful** Website - http://www.digitalbytecomputing.com Facebook - http://www.facebook.com/digitalbytecomputing Twitter - https://twitter.com/digibytecomp
Views: 19252 Digital Byte Computing
The Product Life Cycle Explained
 
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Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.
Views: 159974 tutor2u
Product:- introduction, meaning, levels and line decision in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 24030 study with chanchal
4 Strategies for Product and Service Management - Course Overview
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW The Work Behind Sales When customers walk into a shop and look at the products for sale, they probably aren't aware of the level of work that is involved in getting a product onto the shelf. They want to pay a fair price for the item and expect it to fulfill its purpose. Millions, if not billions, of similar transactions happen everyday as products are bought and sold. Each product's journey to the market has been strategically planned, revised, and supervised in great detail. This process is known as product and service management. It is a managerial approach that companies use to understand how best to develop new products and services, and manage existing and mature ones. Product and Service Management The operations section of an organization deals with product and service management. How operations management interfaces with product and service management varies from organization to organization, depending on the industry and whether it's a product or service being produced. In this course, the complexities, differences, and nuances of product and service management, are presented in a deliberately scaled-back manner for instructional and training purposes. Interactions Product and service management has a key role to play in the operations management function. In addition, it often exerts influence on the marketing function. In an ideal situation, the idea for a new product will come from customers. Marketing will deliver the product concept to operations, where it will be designed, developed, and finally supplied to the market. Once the customer interacts with the product, marketing and sales become responsible for it again. To further your understanding of product and service management, this course covers the product and service life cycle, the development of new products, and how to manage existing and mature products. So, next, you are going to learn about the product and service life cycle. But before, you will have a short presentation of Udemy’s functionalities for a better learning experience. Thank you for watching, and see you there. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 87 Sorin Dumitrascu
√ Strategic Role of Operations Management | Business Studies
 
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#iitutor #BusinessStudies #OperationProcess https://www.iitutor.com Strategic means affecting all business functions. The strategic role of operations management is to contribute to the direction and plan of the business. The main goal of business is to minimise costs to maximise profits. A strategic role of operations is the management of costs. The different operations costs for a business are: Input costs, Labour costs, Processing costs, Inventory costs, Quality management. • Cost leadership aims to have the lowest costs and be the most prices competitive in the market. The business must still be profitable. Operations Management therefore must find ways to reduce costs in production. Example: Bunnings. A business can cut costs by increasing the scale/size of the business. How? By buying in bulk, the business is able to negotiate lower costs per unit. Goods/service differentiation: Tangible – they can be seen and touched. Tend to be standardised. Can be owned and transferred between people. Can take considerable time between production and consumption. Easy to determine costs by calculating inputs and adding margin. Services: Intangible. Generally customised. Cannot be owned. Production and consumption occurs at the same time. The value of a service depends on what the consumer is prepared to pay. Product Differentiation. Operations must find a way to distinguish their products from their competitors. This gives them a competitive advantage. This will differ between goods and services. Product Differentiation: Goods. Varying the actual product features. Operations search for ways to make their product features attractive to the consumer. Varying product quality. Making a low quality alternative to attract a different group of consumers. Varying the augmented features. This refers to add-ons or additional benefits. Product Differentiation: Services. Varying the amount of time spent on a service. Example: Hair salons. Varying the level of expertise brought to a service. Some service providers will offer a higher level of expertise. Varying the qualifications and experience of the service provider. This can be an important factor when consumers are choosing their service provider. Varying the quality of materials/ technology used in service delivery. Computer Aided Manufacturing (CAM). Medical technologies. Cross Branding: Operations may choose to offer consumers added benefits from a cross-branding arrangement.
Views: 42744 iitutor.com
Software Product Management Overview
 
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Software product management is a key success factor for any company that develops and sells products or services based on software. It means the management of the software across its life cycle from a business perspective including product strategy, product planning and orchestrating the functional units of the company. Watch this free webinar by New Horizons Bulgaria and InnoTivum Consulting to learn more about the role of a Software product manager and how your company will benefit from it! Check out the upcoming SPM training in Sofia: http://newhorizons.bg/spm/
Views: 3952 New Horizons Bulgaria
Strategic role  of product management
 
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Product Management 101 is an overview of the work of product management - from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service. https://goo.gl/O1pacN
Views: 3025 CHANGE LIFE
Polarion REQUIREMENTS - Web Requirements Management solution for any product, process or service!
 
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Polarion REQUIREMENTS - Web Requirements Management solution for any product, process or service!
Views: 256 providernt
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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✪✪✪✪✪ WANT VIDEO LIKE THIS ONE? ORDER IT HERE FROM INDUSTRY EXPERTS - http://bit.ly/2Uxpg5X ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 19424 The Audiopedia
4 Strategies for Product and Service Management - About the Course
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Product and Service Management Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities. These activities encompass the entire range of product life cycle – from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages. Operations of Product and Service Management Operations aspects of product management are vital to the success of new and existing products and services. Every organization conducts product management activities, whether knowingly or unknowingly, that integrate operations, marketing, and sales functions to deliver desired products and services to customers. This course provides a broad overview of the product and service management functions from an operations management perspective. More specifically, it walks you through the phases of product life-cycle and stages of new product development. This course also introduces some examples of strategies for managing existing and mature products and services. The Instructor My name is Sorin and I will be your instructor. I worked for the last 10 years as a manager and trainer, in the public and private sector, and I will share with you what I have learned Learning Objectives The target of this course is anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization. After completing this course, you will be able to: match phases of the product life cycle to actions that should be taken at each phase, sequence the stages of the new product development process, match current best practices in new product development with their description, and and match strategies used to manage existing and mature products and services with examples of the ways they are used. Thank You! So, thank you for registering to this course. You will have video lessons, written documents, quizzes, examples and exercises, and a small course project. And, we are going to continue next with a course overview. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 396 Sorin Dumitrascu
Product Management - Types of Products and Marketing
 
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Discusses consumer versus organizational products and products versus services. Reviews types of consumer products -- convenience, shopping, specialty, and unsought -- and how this can affect marketing strategy. Table of Contents: 00:02 - Marker 01:51 - Two Major Types of Markets 02:33 - Products vs. Services vs. Ideas 06:18 - Marker 06:18 - Marker 08:34 - Types of Problem Solving Behavior:Routine, Limited, or Extended 09:08 - Products vs. Services vs. Ideas 10:24 - Product Type Affects Marketing Strategy
Views: 3232 Karen Gore
Customer Service Vs. Customer Experience
 
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For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/customer-service-vs-customer-experience Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Customer service vs. customer experience; Do you know the difference? One of the best exercises for you to do is make a list of companies or businesses that you go back to over and over and over again, and ask yourself why. On the left, list five companies you return to again and again, and on the right write the reason for doing so. For instance, on the left write, "I go to this restaurant at least once a week" and on the right write, "I go there because _____________." The thing that goes into the blank is generally one of these six reasons. They will give you a lot of clues for your own business. #1: Fast - 0:38 #2: Quality - 0:49 #3: Cheap - 0:57 #4: Luxury - 1:10 #5: User Friendly - 1:23 #6: Customer Service - 1:38 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 680777 Valuetainment
Value analysis in a nutshell
 
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What exactly is Value Analysis? What are the core elements of this methodology? And why has this approach been so successful for 70 years? How do you proceed within such a value analysis project? What are the tasks of a Professional in Value Management (PVM)? This short explanatory video gives a first overview of the topic using the example of a construction project. The methodology Value Analysis is an organized and creative approach that applies a function- and cost-oriented design process with the aim of increasing the value of the value analysis object. It is characterized by: • Functional orientation (basic idea: The customer does not want the object but its function / effect) • Value concept (How can I increase the value of an object? How can I realize functions at the best price?) • Holistic approach (integration of all stakeholders) • Interdisciplinary teamwork (integration of employees from product development, production, sales, purchasing ...) with space for creativity • Structured, step-by-step approach (according to the value analysis work plan described in the guideline VDI 2800) and • Application neutrality, which means that the methodology can be used independently of the industry, from the phase of the project (from the concept phase to the existing product) and from the considered object (product, process, service). How these core elements, responsible for the success of the methodology, are working together, is shown vividly. In 1947 Value Analysis has been developed in the USA by Lawrence D. Miles. The Technical Division Value Management / Value Analysis at the VDI has been the leading organization for the application, support and further development Value Analysis / Value Management in the German-speaking world since 1967. It also plays a leading role in the international community. Links: Technical Division Value Management/Value Analysis http://www.vdi.eu/engineering/vdi-societies/product-and-process-design/product-and-process-design/value-managementvalue-analysis/
Views: 7410 VDI
What is Supply Chain Management? Definition and Introduction | AIMS UK
 
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Lecture: What is Supply Chain Management http://www.aims.education/study-online/what-is-supply-chain-management-definition/ Its definition and brief introduction. A supply chain is a global network, used to deliver products and services, from raw materials to end customers through an engineered flow of information, physical distribution, and cash.
Views: 588347 AIMS Education - UK
Negative Trends in Product Management
 
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Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. Submit your nomination for The Best Product Person of this year @ http://TheBestProductPerson.com The Best Product Person (#TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group (http://meetup.com/theproductgroup). Learn more about the current and past winners @ http://tpgblog.com/tbpp
Views: 50 TheProductWay
Customer Feedback for Agile Product Management
 
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Introduction: Quantum Whisper is an online service for software product managers that uniquely extends agile principles outside development by establishing a bona fide link between customer demand and product development. Quantum Whisper provides product managers with actionable information supported by market evidence (facts) to ensure that product management is market-driven and that development is prioritized for profit.
Views: 1048 quantumwhisper
How to Sell Your Product or Service - Introduction Meeting & Asking Questions  (Part 6 of 11)
 
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How to Sell Course on Sales Training - Sales Training Course. In this course, sales trainer and sales motivation expert Victor Antonio introduces you to a process to learn How to Sell. For more info go to Victor Antonio http://www.VictorAntonio.com In this video, Victor walks through the process of how to sell more products or services ---Get more Sales Training and Motivation Tips on Selling with Victor Antonio at http://www.SellingerGroup.com #howtosell #salestraining #salesmeeting Bio: Sales Motivation speaker, trainer and author Victor Antonio is proof that the American dream of success is alive and well. A poor upbringing from one of the roughest areas of Chicago didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming CEO of a multimillion dollar high-tech company. Prior to being CEO he was President of Global Sales and Marketing for a $420M company. He was tasked with building a global sales force, establishing contract agreements, developing financial pricing models and in charge of developing the corporate brand and marketing the company's services for worldwide acceptance. Before that he was Vice President of International Sales in a Fortune 500 $3B corporation at the time. Within a two and half year time period he grew their business from $14M to $98M in annual revenue. During that time period his sales totals were $162M and was selected from over 500 sales managers to join the President's Advisory Council for excellence in sales and management. International: His success in sales and management also helped him establish channels internationally. He has conducted business in Europe, Asia, Saudi Arabia, Australia, Latin America, Middle East, United Arab Emirates and South Africa.
Views: 116503 Victor Antonio
Project Management Simplified: Learn The Fundamentals of PMI's Framework ✓
 
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✅http://lig.academy - Need a better job? Most LIG members find their ideal employment within as little as 15 days. Welcome to this week's episode where I make project management simple for you. To make it applicable to the majority of the audience, I am teaching Project Management Institute's (PMI) project management framework. ________________________________________________ Textbooks and frameworks are always boring. So, to make project management more interesting for you, I ran a project to demonstrate what steps to take and when. You won't regret spending 50 minutes to learn the basics of a wonderful practice called project management. You can also download all the templates I used in the session here (no need to register); https://thecareermastery.com/career-tips/project-management-simplified/ Although I strongly recommend you watch the entire session without skipping, for those of you who are just looking for snippets of information, you may find below the index of the video; 03:03 What is a project, program, and portfolio and how are they different from operations? 04:08 Project = Project Life Cycle + Project Management Process 04:43 Project Life Cycle 06:52 Process Groups 09:27 LIG, PMP certification or CAPM certification, which one is right for you? [Hint: I am biased!] 11:53 Process Groups - Initiation 13:06 Process Groups - Initiation - Project Charter 16:50 Process Groups - Initiation - Stakeholder Identification 18:17 Process Groups - Planning 20:30 Process Groups - Planning - Collecting Requirements 22:45 Process Groups - Planning - Defining the Scope 24:41 Process Groups - Planning - Scope Baseline 25:12 Process Groups - Planning - Work Breakdown Structure (WBS) 32:22 Process Groups - Planning - WBS Dictionary & Scope Creep 34:39 Process Groups - Planning - Time Management / Developing a Schedule 36:00 Process Groups - Planning - Gantt Chart 37:38 Process Groups - Planning - Fast Tracking a Project & Project Crashing 38:52 Process Groups - Planning - Cost Management 39:42 Process Groups - Planning - Budget development (for PMP or CAPM takers) 41:02 Process Groups - Executing 42:04 Process Groups - Executing - Gold Plating 43:16 Process Groups - Monitoring and Controlling 45:00 Process Groups - Monitoring and Controlling - Earned Value 47:57 Process Groups - Closing Process Group _______________________________________________________________ What is even a project? It definitely has a sexy tone to it right? Project… I just love the way it sounds. I wonder how cool it must sound in French. Proje… Well, project is a temporary endeavor to create a unique solution. Yeah that’s operations. No Well, the difference between a project and operations is fairly simple. A project ends. So, it’s temporary. You implement your project, you close it, you create a unique product/service/ or whatever outcome you wanted then you are done. Whereas in operations, it’s on-going and repetitive. You may have also heard about the terms program and portfolio. Let me just quickly explain them here. Program is multiple projects put together. Combined. And Portfolio is similarly. Multiple programs put together. So, it’s project, program, portfolio. Now before I go further, and dive deep. You need to understand something crucial. To run any project, you need 2 methodologies. The first one is a project life cycle and the second one is project management process. Most people confuse these 2. And if these are not clear, you can kiss the PMP certification goodbye. It’s absolutely amazing how many content creators in YouTube confuse these two. They are not interchangeable. You cannot afford to confuse a project life cycle with a project management process. Don’t worry I am going to make it very simple for you. Let’s start with Project Life Cycle. Project Life Cycle is unique to a project, to an industry, to your needs. It’s highly customizable. Think of it like this; a human development is a project. So, your life cycle is; 1) Conceiving 2) Birth 3) Childhood 4) Teenage hood. Teenage hood. Is that a word? Teenaging? 5) Adulthood 6) And death Easy stuff right? So, now if it was an IT project. I am not an IT but it would like something like this; High-level design Detailed Design Coding Testing Installation And Turnover This is project life cycle. The term cycle is a bit confusing here. I think. But who knows. This video covers; project management project management institute pmp project management professional certification project life cycle project management PMI managing a project project management fundamentals fundamentals of project management project management for beginners project management course
Views: 729756 Deniz Sasal
Process Improvement: Six Sigma & Kaizen Methodologies
 
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Improve your project processes with these top two methodologies: Six Sigma & Kaizen Try our award-winning PM software for free: https://www.projectmanager.com/?utm_source=youtube.com&utm_medium=social&utm_campaign=ProcessImprovementSixSigmaKaizenMethodologies Claim your free 30-day trial of PM Software here: https://www.projectmanager.com/?utm_source=youtube.com&utm_medium=social&utm_campaign=ProcessImprovementSixSigmaKaizenMethodologies Project managers are constantly looking for ways to improve the performance of the processes on their projects. That's why, in this brief but compelling video, ProjectManager.com Director Devin Deen shares the key points from the Six Sigma and Kaizen methodologies. See the video,and learn why the Six Sigma methodology and the Kaizen "change for the better" culture are the two most widely used process improvement methodologies for project management, in the world today. Subscribe to our YouTube Channel here: https://www.youtube.com/user/projectmanagervideos Want to see another great video on project management methodologies? Check out Critical Chain Project Management vs. Critical Path. See it here: https://www.youtube.com/watch?v=mpc_FdAt75A
Product Management Strategy Gap
 
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Too many business owners think the best product wins out. Truth is, success is determined more by who has the better product strategy than who has the better product. Better product management strategy comes from careful and inspired market and customer analysis. Trends must be sorted from fads. Customer wants, needs, and unmet or latent needs must be clearly understood. And, competitive positions must be taken into account. If you have even the slightest doubt about the effectiveness of your product management strategy, you are most likely wasting valuable time, attention and money developing products that are undifferentiated or out of step with market needs. Only a comprehensive product management strategy can provide the discipline and structure needed for pulling together the strengths of the entire organization to make effective product strategy decisions.
Bud Tribble and Steve Jobs describing a Product Manager role in 1986
 
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In the early days on NeXT Computer, a word processor was needed for NeXT's new computer. Bud Tribble, an founding employee and lead engineer at NeXT and now VP at Apple, was tasked to build a word process but was given no specification of what features were needed. This made it impossible for Bud to give an accurate scope to meet the deadline of the NeXT computer launch. It's awesome to see Bud Tribble and Steve Jobs describe what a Product Manager would do back then.
Views: 13538 Sammy Shreibati
04 16 18 Oracle Cloud Product Management Item Attributes Item Specifications Understanding
 
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www.srdtechnologies.co.in, Contact: +91 9703756999 Oracle Fusion Financials, General Ledger, Account Payables, Account Receivable, Oracle Fusion Procurement, Oracle Fusion supply Chain Management Oracle Human Capital Management
Views: 1467 srd technologies
PRODUCT LEVELS IN HINDI BY PHILIP KOTLER || MARKETING MANAGEMENT || BBA 3rd / Bcom / MBA || ppt
 
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This presentation is all about the different levels of a product in hindi. After watching this video you will get to know the following things: - the five levels / layers / dimenstions of a product in hindi with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). Buying links for referred books : (sales books) 1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ] 2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ] 3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ] TAGS:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels
Views: 14208 Sonu Singh - PPT wale
“An Introduction to Modern Product Discovery” by Teresa Torres
 
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Teresa Torres’ keynote on “An Introduction to Modern Product Discovery Practices” took place on the final day of the Productized Conference 2016. The keynote was designed to explain to the audience some of the changes that have been seen in the last 5 years in the world of Product Management. Teresa spoke about how to understand the latest trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product.
Views: 19705 PRODUCTIZED
What is Logistics Management? Definition & Importance in Supply Chain | AIMS Lecture
 
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http://www.aims.education/study-online/what-is-logistics-management/ Lecture explains What is Logistics? and What is Logistics Management? Logistics in supply chain management is defined as “the art and science of obtaining, producing, and distributing material and product in the proper place and in proper quantities"
Views: 746734 AIMS Education - UK
Product and Service Management - Actions for Product Life Cycle Stages
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Understanding Product Life Cycle Understanding the product life cycle is an important step in formulating a successful product strategy. Operations management is responsible for the majority of the stages in the life cycle, with marketing handling the remainder. But it's essential that for each stage of the product life cycle, both operations and marketing are aligned and communicate in an effective manner with each other. This relationship is extremely important – it can determine whether a product strategy is successful or not. Stages of the Product Life Cycle The product life cycle has four stages: 1 - introduction. 2 - growth. 3 - maturity, and 4 - decline. Introduction The first stage involves the product being introduced to a new market. Product awareness and development are key aspects of this process. Branding and quality levels are established and issues relating to intellectual property, patents, and trademarks are addressed. At this point in a product's life cycle, its target audience includes innovators and early adopters. It isn't heavily distributed at this stage, as the organization wants to wait until there is significant consumer acceptance of the product. Growth The second stage is the growth stage. The organization tries to build brand preference to retain a loyal customer base. The aim is to increase the product's market share. Quality and price become very important factors at this stage. Additional features may be added to the product to ensure consumer interest is maintained. The promotion of the product is widened and the target audience broadens. The product is more widely distributed in response to increasing demand and customer acceptance. Maturity In the third stage, maturity, it is common for sales to plateau, partly in response to increased competition. The volume of production stabilizes and the product begins to show significant return on investment. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 833 Sorin Dumitrascu
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 26827 365 Careers
Agile | Product vs. Project
 
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Comparison of product-based and project-based development efforts using the ServiceNow ITBM Agile 2.0 application. Applies to UI16, the latest version of the user interface, in the Kingston release. May apply to future releases as well. UI16 is the default user interface for new instances, starting with the Geneva release. To get UI16 on upgraded instances, the UI16 plugin must be activated. Role required: none For best video quality, increase your player resolution to 1080p. For more information, see: ServiceNow product documentation: https://docs.servicenow.com/bundle/kingston-it-business-management/page/product/agile-development/concept/agile-development.html ServiceNow Education Services: http://www.servicenow.com/services/training-and-certification.html ServiceNow Community: https://community.servicenow.com/welcome ServiceNow TechBytes Podcast: https://community.servicenow.com/community/experts-corner/techbytes-podcasts For general information about ServiceNow, visit: http://www.servicenow.com/ Your feedback helps us serve you better! Did you find this video helpful? Leave us a comment to tell us why or why not.
Views: 7854 ServiceNow Support
I am an Institutional Banking and Markets Product Manager
 
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https://www.commbank.com.au/careers Discover where a career in our Institutional Banking and Markets team could take you. This team is responsible for managing the Group's relationships with major corporate and government clients and institutional investors, and provides a full range of capital raising, transactional and risk management products and services. Our purpose is to enhance our clients' success through market-leading capabilities and unique insights. It's part of our DNA. Our Product Managers deliver dynamic banking solutions to improve our clients' businesses and support Australia's economic development.
Views: 3975 CommBank
Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 41564 Edwin Dearborn